Marketing

Event Maven Tip — Quick Connections — Leverage the LinkedIN App Find Nearby Feature

Event Maven Tip — Quick Connections — Leverage the LinkedIN App Find Nearby Feature

Event Maven #ProTip — I learned this brilliant trick during a recent International Association of Microsoft Channel Partners — IAMCP SoCal event from one a gal, one of our awesome members. As a conference speaker, community member and Microsoft MVP I have the great privilege of meeting many people at various events that I’m involved with around the globe.

And I would love to take the moment to connect with everyone who is attending a session, sitting at a meetup table, in a hallway conversation, or in a reception but business cards get forgotten in a bag and there is never enough time to connect and put someone in your phone with every person especially in those larger sessions.

So I share with you a great way to network and connect with people that is super easy. I now put a slide in the beginning (above photo) of every presentation I give and start all meetups, gatherings, etc… with this action.

Why the doctor isn’t always in

Why the doctor isn’t always in

Requests come as texts, asking for my “quick opinion” on an idea, or in long emails with documents or contracts, asking for my review (and professional opinion). These are appropriate when they come from paying clients and colleagues, but I’m talking about requests for “freebies,” which are never easy for me and almost always turn into full-on life coaching sessions. I’m not saying I never ask for advice, or that I pay my friends for their counsel. We all have our inner circles where support is both appreciated and reciprocal. But looking at my chaise lounge and wondering how often the doctor is “in,” I started asking colleagues and friends about “the freebie:”

  • How many do you give?

  • Do you have a set limit per week/month?

  • When does a freebie become a real project? What is the time threshold?

  • Is there a topic of “never free” advice?

  • How do you choose who you say yes to?

  • How do you set boundaries around a quick chat?

  • How/When do you convert a friendly chat into a paid working or coaching session?

Show Me The Social Handles! — Event Maven Tips for Event Producers

Show Me The Social Handles! — Event Maven Tips for Event Producers

I’m sitting at an event, enthralled with the speaker. I jot down a quote, I take a photo, and I think, “I want to tweet this and post it to Instagram and Twitter.”

I look at the slides being shared. I search my conference program, the conference website, and my conference app for the speaker’s social handles.

THEY ARE NOT LISTED ANYWHERE.

Now I’m distracted, trying to listen to the rest of the talk. I want to be present, and I’ve paid to be here. Instead, I’m trolling a search engine on my phone for the speaker’s name — no results — so I give up for the moment. My tweet/Instagram post is half written and saved in draft.

This conspicuous absence of speaker social accounts presents itself at most events I attend, on every level from user groups to meetups to industry events to large technology conferences.

This is a call, an appeal to ALL EVENT PRODUCERS.

Shaving Off Toxic Masculinity — The Best an Ad Can Get?

Shaving Off Toxic Masculinity — The Best an Ad Can Get?

Toxicity, harassment and bullying have no place in our world, by anyone, anywhere at any time. Our world continues to change, evolve and grow. How we behave matters, “just because that’s the way it has always been” doesn’t work anymore. How we all show up every day, how companies show up is important and something that we as consumers consider when we buy and something I deeply contemplate as a marketer and a human.

25 Things About Starting a Business

25 Things About Starting a Business

1. Quotes, meetings, invoices, taxes and collecting payments are over half the job.

2. Read your contracts, NDAs and get them signed, religiously.

3. Your customers and clients are the heroes, you are the guide and problem solver.

4. Never start a project without a contract.

5. Charge 50% or more up front every time.

6. Even your best friend or favorite client will not pay you on time, sometimes.

7. 30 min is more than enough for “can I run something by you.”

8. Be your own project manager.

9. Always be learning, growing and evolving.

10. Never promise something the next day.

11. Run your brand like you run a client project.

12. Your brand is your calling card - dress, speak, act appropriately and be on time.

13. Get a lawyer and have them know you and your business.

14. Learn and know how to handle your finances and cash flow.

15. Ask for the raise, ask for more than you think you are worth.

16. Don’t expect anyone else to work as hard as you do, even when paid well.

17. Build your alliances and allies fiercely.

18. Don’t let anyone push you to quit when you deserve to be there.

19. Never shit where you eat.

20. That cool name was probably thought of by someone else, do your research.

21. Focus on helping people, not the money.

22. Build relationships — one person at a time.

23. Automate, optimize and hire people smarter than you for the things you don’t like doing.

24. Know your exit strategy.

25. Define your passion and go for it, redefine as needed.

Bonus round: its not work if you love what you do.

If you like this share it with your friends and hold that clap button down — hard.