What is a "Maven"? 

A maven (also mavin) is a trusted expert in a particular field, who seeks to pass knowledge on to others. The word maven comes from Hebrew, meaning "one who understands", based on an accumulation of knowledge.

Made famous by Malcolm Gladwell who used the term in his book The Tipping Point to describe those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends.


Marketing Maven. Speaker. Coach.

Heather Newman Headshot.jpg

When you need a creative spark from an award-winning marketer...

Heather Newman is your maven.

Chief Marketing Officer Level Marketing Strategy

Business Development & Microsoft Partner Go To Market Plans

Brand/Career Coaching & Consulting

Public Speaking on Creative Inspiration, Marketing & Badassery



Hire Heather for a full or half day strategic marketing session to give your marketing strategy or team some inspiration and tried and true methodology for success.  Heather peppers these consultant meetings with her creative/artistic background. Marketing is about story, perception, consistency and moments. After your session, either dive deeper in a certain area or bring her on to guide you team for a monthly or quarterly engagement.

Let a expert take you to the next level.

Heather is a pleasure to work with as she’s your classic easy-to-work with and her determined “getting things done” attitude. My only wish is I get to keep crossing paths with Heather in my career in the coming years.
— Andrew Connell, Entrepreneur, Developer, Speaker, MVP
Heather’s ability to bring to market industry solutions is remarkable. Heather has a keen eye for detail coupled with a technical acumen which strengthens her position as a top CMO. Over the past 12 months Heather has partnered directly with Microsoft to ensure our go to market strategy has both impact and influence. Heather is extremely well connected within the industry and thrives on connecting the dots.
— Alexandra Marshall Detweiler, Microsoft Business Development Manager
Heather Newman is one of the most well-loved and respected people in the Microsoft SharePoint community. I challenge anyone to try and walk across a trade show floor with her without stopping. Her hard work and passion for making things better inspires the people around her. I feel very fortunate to have worked with her. She is a born leader and I consider her a great mentor and friend.
— Allison Gerlach, Producer, Chicago Cultural Mile Association.
Heather is extremely responsive, professional, creative and essentially a joy to work with and for anyone who’s not had the pleasure of working with her... you are missing out! Heather is truly one of the best in the industry.
— Natalie Longhini, Enterprise Distribution, America's at Fujitsu
Heather without a doubt is one of the best executives I’ve ever had the pleasure to work with. She is detailed oriented, operationally sound, and fundamentally perfect in everything she does. She’s a perfect fit for any company, anywhere in the world,
— Matt Moalem, Vice President Global Corporate Development – Beezy
Heather did a great job in building marketing collateral for 35 global ISV partners of Microsoft located in North America and Western Europe. The partners were greatly impressed at the professionalism of her work, which reflected well on Microsoft and my team. :-)
— Stephen K Lo, Microsoft Corp

A sample of our Creative Maven Clients

Maven Social Media


Creative Maven in the Blogosphere

Twitter Feed

Maven Musings on Instagram - @heddanewman