The CYA Email — Will We Ever Be Free?

The CYA Email — Will We Ever Be Free?

We are adults, right? You would think doing your job would be enough.

You would think all the hours you spend on work and meetings to deliver a project would be enough.

You would think the verbal status report you give in your weekly meetings would be enough.

Sadly, in our “if it isn’t in writing it didn’t happen” culture, often that just doesn’t cut it.

Will we ever see a time when we no longer need the infamous CYA (Cover Your Ass) email?

Why the doctor isn’t always in

Why the doctor isn’t always in

Requests come as texts, asking for my “quick opinion” on an idea, or in long emails with documents or contracts, asking for my review (and professional opinion). These are appropriate when they come from paying clients and colleagues, but I’m talking about requests for “freebies,” which are never easy for me and almost always turn into full-on life coaching sessions. I’m not saying I never ask for advice, or that I pay my friends for their counsel. We all have our inner circles where support is both appreciated and reciprocal. But looking at my chaise lounge and wondering how often the doctor is “in,” I started asking colleagues and friends about “the freebie:”

  • How many do you give?

  • Do you have a set limit per week/month?

  • When does a freebie become a real project? What is the time threshold?

  • Is there a topic of “never free” advice?

  • How do you choose who you say yes to?

  • How do you set boundaries around a quick chat?

  • How/When do you convert a friendly chat into a paid working or coaching session?

The Lovely People of Puerto Rico — SharePoint Saturday Caribbean

The Lovely People of Puerto Rico — SharePoint Saturday Caribbean

Wherever I travel the thing that lights me up about a city is always its people. The cities I love the most trend to similar affinities. Many times they are beach communities with musicians, artists, surfers, skaters and street art, and have an eclectic mix of people.

San Juan, Puerto Rico has all of the above. Talking with the local technology community and locals working in San Juan, they speak of being on the mend, still in need and still wondering why they were otherwise forgotten.

Shaving Off Toxic Masculinity — The Best an Ad Can Get?

Shaving Off Toxic Masculinity — The Best an Ad Can Get?

Toxicity, harassment and bullying have no place in our world, by anyone, anywhere at any time. Our world continues to change, evolve and grow. How we behave matters, “just because that’s the way it has always been” doesn’t work anymore. How we all show up every day, how companies show up is important and something that we as consumers consider when we buy and something I deeply contemplate as a marketer and a human.

25 Things About Starting a Business

25 Things About Starting a Business

1. Quotes, meetings, invoices, taxes and collecting payments are over half the job.

2. Read your contracts, NDAs and get them signed, religiously.

3. Your customers and clients are the heroes, you are the guide and problem solver.

4. Never start a project without a contract.

5. Charge 50% or more up front every time.

6. Even your best friend or favorite client will not pay you on time, sometimes.

7. 30 min is more than enough for “can I run something by you.”

8. Be your own project manager.

9. Always be learning, growing and evolving.

10. Never promise something the next day.

11. Run your brand like you run a client project.

12. Your brand is your calling card - dress, speak, act appropriately and be on time.

13. Get a lawyer and have them know you and your business.

14. Learn and know how to handle your finances and cash flow.

15. Ask for the raise, ask for more than you think you are worth.

16. Don’t expect anyone else to work as hard as you do, even when paid well.

17. Build your alliances and allies fiercely.

18. Don’t let anyone push you to quit when you deserve to be there.

19. Never shit where you eat.

20. That cool name was probably thought of by someone else, do your research.

21. Focus on helping people, not the money.

22. Build relationships — one person at a time.

23. Automate, optimize and hire people smarter than you for the things you don’t like doing.

24. Know your exit strategy.

25. Define your passion and go for it, redefine as needed.

Bonus round: its not work if you love what you do.

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