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The Lovely People of Puerto Rico — SharePoint Saturday Caribbean

The Lovely People of Puerto Rico — SharePoint Saturday Caribbean

Wherever I travel the thing that lights me up about a city is always its people. The cities I love the most trend to similar affinities. Many times they are beach communities with musicians, artists, surfers, skaters and street art, and have an eclectic mix of people.

San Juan, Puerto Rico has all of the above. Talking with the local technology community and locals working in San Juan, they speak of being on the mend, still in need and still wondering why they were otherwise forgotten.

Viral Events - What is a @SharePint Event?

With high-tech event season upon us I keep getting asked about this so I thought I'd repost a comment I made on Christian Buckley's blog awhile back.  Being an event producer - I love these events and their viral nature.  SharePint events have no barrier to entry and a strict no vendor policy which keeps things pure and agenda-less.  I have made a few venue calls for a number of these in conjunction with events officially and unofficially shall we say and I agree with many of the "musts" that are being formulated into lists.

-No vendor support.

-No marketing agendas.

-No one owns SharePint. Anyone can start their own SharePint event and recruit others to join.

-No members-only jackets required.

-You may only drink Guinness per Mike Ferrara - great post here

-Use the #sharepint Twitter hashtag and send the info a few times and be super clear about where and when.

-Share the information with speakers or other community members directly for retweets.

Venue Pitfalls:

Because conferences and trade shows are so jam-packed, there is usually only time for one SharePint event and the attendee number will be more than 100 people.  Most bars/venues love their places full of paying customers.  However without either someone local who knows the scene or someone to do a bit of groundwork - you can end up with a venue that isn't big enough,  has bad flow,  not enough standing room, doesn't have enough bar/wait staff or decides to pull out karaoke or trivia in the middle and then no one can talk.

-- Opentable.com is a great resource - you can do a quick search to see if they have a private room or seating for large parties.  Many times these are free you just have to ask.

Finding a Venue & What to Ask Them:

-- What is going on in the bar the night you picked?  If its trivia night or karaoke, and its a one room bar avoid it, no one will be able to talk.

-- Avoid venues that require a contract for a private room, you don't need a private room.

--Alert them of the onslaught of people coming in - they will thank you, may put up a sign and may bring on extra staff.

--Venues that typically have bigger space:  sports bars, any of the Lucky Strike Bowling Venues, Irish or English pubs, venues close to sporting arenas.

--Most people are starving after working an event all day, having a place with the grill open is awesome!

--To register or not to register, this goes back to this being loose and easy, no reg and no fees.

--If guests are cool, tip well, pay their tabs, etc... the venue will remember.  They always do.  The opposite is true though as well.  They remember...

No Pay to Play:  In my opinion, one way SharePint events could get ruined is if an event producer decides to add this to their list of "Sponsored Items" ala they start to sell "SharePint" like they do a breakfast or attendee party as a sponsorship.   Better if someone in the community hosts or sponsors. The only way to combat that would be for the community and vendors to not buy the sponsorship.  Hopefully that doesn't happen, and it stays organic, of the community and for the community.

History:  March 5, 2008 -  "SharePoint By Day, SharePint by Night" - 2nd SharePint happened during the SharePoint Conference 2008 in Seattle.  It was hosted by Bob Fox and Andrew Connell and was held at Kells Irish Pub.  It was a great night and this concept took off from there.  From then notifications about SharePint events were from AC's and other SharePoint MVP blogs.  With the dawn of Twitter and Facebook, the #sharepint hashtag took off and there are now SharePint events being held in and around hundreds of  high-tech conferences and trade shows all over the world.  Joel Oleson recaps that second SharePint event.

 Twitter - Search on #sharepint in and around an high-tech event near you….

Hope this helps those of you who are planning a SharePint!

cheers

heather

Head Maven, www.creativemaven.com

@creativemavens

The Art of Self-Promotion #1 - Speaking at High-Tech Events, Conferences & Tradeshows

I was recently asked following question: I am thinking about getting back into speaking at some more conferences abroad. I am honestly not that well-connected ((internationally) after leaving a large technology company based in Redmond, WA) so I was wondering if you have any good input to where and how to market myself?

Here are some ideas and opinions I have about this and I invite those of you who choose speakers for conferences or who speak regularly to chime in and see what you think too.

1. Understand the Event Producer Game

For the most part event producers in the high-tech arena fall in to a handful of categories:

Big Time - Large technology companies that host their own events to showcase and educate their customers and partners on their products. i.e: Microsoft (TechEd, PDC, Convergence); Oracle (OpenWorld), Lotus (Lotusphere) - The crème de la crème.

3PM Circuit - Third-party media companies who host events to educate attendees and as a revenue-stream/channel to sell subscriptions, memberships, ad space, publications (and all the articles, top ten lists and best of listings inside as well). Just look at the very bottom of an event's website to see who is "producing" GenericCon, GenericConnections, or GenericSummit. I call it a circuit as I know many people who speak at all of the events in a circuit and do very well by them. There are some great events in this space and some not so great, do your homework.

Opinions - Analyst companies who host events to educate consumers about their non-biased opinions of who the movers and shakers are in the marketplace. i.e.: Gartner, Forrester, IDC (only if you sponsor or are an analyst will you speak here).

○ Assoc. - Professional associations, community and user groups usually host educational and community building events to strengthen community ties and add memberships to their associations lists, newsletters, certifications and content. i.e.: Professional Association of SQL Server (PASS), SharePoint Saturdays, and the like. (These are great for getting your feet wet.)

That said, you and your content need do one of three things:

-Draw Butts in Seats (BIS) which increases revenue for the event

-Enhance or expand the importance in the marketplace of the event (fresh, new content)

-Shake things up (though they will never admit it) some organizers want a few rabble rousers to speak in order to give things a goose, get some press and tweet, tweet, tweets!

2. You Must Rock and Be Specific

What do you know and know well? Attendee/customers and all the other speakers (PMS, devs, consultants) who are there to propel their businesses, consulting services, products and themselves will be there watching, assessing and reviewing (blogs & tweets). If you don't know your stuff, haven't presented in a while or are regurgitating content (yours or massaged from another). GET THE HOOK & GET OFF THE STAGE.

○ Know your subject and know it well. Be ready to riff, keep going if your demo fails and to be asked the hard questions.

○ Practice, practice, practice. (Us theater folk)...NEVER go on stage without rehearsing. I still do anytime I know I'm putting it out there.

○ Tell your barber, bartender, or colleague the rough outline of the talk - if you can't, you don’t know it

○ Once you passed that test, give it to your spouse and kids, and take them for pizza after - they will be one of your toughest audiences

○ Tape yourself and watch for the "ums" and that you haven't smiled once. Let people see you actually LIKE what you are talking about  - More Tips on Presenting will follow in The Art of Self-Promotion #2 - Find Your Inner Orator

3. Ready Made or Get It Ready Content

Do you already have content that is ready-consumable that you can use (blog posts, books/e-books, standard presentations that you keep in your back pocket)? Fantastic! If not, you need to do some research, and start looking at event content in your arena.

○ What grabs you - most event websites show at least the titles if not the entire abstracts of sessions. Review how titles are built that grab attention and aren't cheesy

○ Where do you fit - get familiar with track names, which one would your talk fall into? Make it easy for an organizer to pick you by using the track name in your title or abstract

○ Who's on first - look at job titles and company names and see who is getting chosen. See who is "buying" into speaking slots through sponsorships (showcase session or vendor session) and who is just speaking. You can always purchase a sponsorship/booth if you want a guaranteed slot.

4. First Not Best (with props to Al Ries and Jack Trout, if you haven't read The 22 Immutable Laws of Marketing, you are just plain silly - thank you @TFerriss)

I know I said know your stuff and be a rock star, which I still uphold. But another item to consider is to be on the look out for "Calls for Content" or "Calls for Papers" at the events in your industry that you attend or would like to attend.

BE FIRST! Early birds often get the worm on these. Great titles, snappy abstracts and if you have established a name for yourself are all good too. But don't miss an opportunity because you weren't paying attention. Sign up & subscribe to the event's newsletter, blog, Twitter account. Create a rule in your email to watch out for the words "Call for Content". If you are super smart you would get to know the event organizers when you go to these events.

Maven Insider Tip (MIT) - event organizers tend to be women (apologies for the stereotype)

What do women like? (That's a whole other blog post, however…) Having their names remembered and an attendee telling them what a great job they have done organizing the event  (and that you'd love to be a speaker sometime). Whomever is organizing - male or female, everybody loves a compliment - get to know them. They are an influencer and love people who make their jobs easier.  Bugging someone about speaking at an event the day before it starts is a sure-fire direct route to the "round file".

5. Make Your List Check It Twice

After all that you need to put together your list of events that you'd like to target and see if you can figure out when they go out with their Call for Content or if they don't officially have one, what do they do? Most of this info is on an event's website.

If not you can start by sending an email to the info@genericevent.com and simply ask. Again if you know a producer ask them. They may not be able to tell you but you can ask to be considered, put on "the list" or when to check back.

Maybe send them something like this….

Hi Heather, I'm interested in being a speaker at this year's generic event do you know when the call for content opens? If not is there a way to be put on the email list for notification? I would appreciate it.

One last question, is there someone else I should ask about this - a content owner or manager that influences these decisions? Here are a couple of ideas I have that match up with some of the tracks from last year's event (insert link or attach it) that I think will really excite attendees. You did such a great job organizing the event last year and I'm eager to be a part of it. I hope all is good with you. Thanks for the information.

Best,

me

Happy Hunting and I'd love to hear if any of these ideas helped snagging a speaking slot or other helpful hints from you rock star speakers out there.

Cheers!

Heather

 

About Heather Newman, Owner & Head Maven, Creative Maven Inc.

@creativemavens, @heddanewman

Check out Geekwire.com - @geekwirenews

Event/Expo Maven, Sarah Cook's Brother-in-Law John just launched a great new site/blog/news extravaganza for us Geeks!!  Check it out!  It's awesome.  Twitter at @geekwirenews.  www.geekwire.com Congrats John & Todd!!

 
 
 

 

 

 

 

 

Tablesmacking Soul in D.C.

         

 

I just got back from a fabulous week in Washington D.C.  The Microsoft Worldwide Partner Conference (WPC) http://digitalwpc.com/ is my favorite event of the year for a few reasons:  it lays the groundwork for the next fiscal year for Microsoft's partner initiatives (which are near and dear to my heart as I love partners), I get to see so many colleagues/friends that I don't see very often and its always been on or around my birthday week.        

I realized that I've been working on this event since it changed from Fusion to WPC, nine years ago.  How time flies….    

Expo TheaterThat first year (2003), I was working for SharePoint team partner product manager Zoltan Deak and we introduced the concept of a "partner theater" to what was then being called the "Microsoft Office System" for both Microsoft TechEd & WPC that year.  It was the first time Microsoft gave partners a forum to speak on the expo hall show floor.  Having a degree in Theatre, I can’t help but bring a kiss of the theatrical to everything I touch.  The concept of a "theater" for partners remains strong today and has been adopted by many others.  We innovate this concept every year and a huge Partner Theater was added by the WPC event itself on the Expo hall floor.     

Every conference/tradeshow we plan always comes with a myriad of parties and dinners that we plaMadam's Organ Signn in parallel.  D.C. holds its own with celebrity chef choices, including  Charlie Palmer, Richard Blais, Eric Ziebold, Michel Richard and many more…. Eclectic eats in Adams Morgan, Utopia (artsy and great pasta), and one of the best hole-in-the-wall live music venues - Madam's Organ touts “Sorry, Were Open” in red neon, bringing in a crowd you are forced to dance with cheek to cheek and give late night confessions.  My favorite place to have a nice dinner - Mie n Yu is in vibrant and collegiate Georgetown.  Our last night, we happened upon Kinkead's in Foggy Bottom and the service was stellar and my scallop dish was crazy good.  For my birthday dinner we went to Napoleon, a lovely french bistro, where the moules and frites were fantastic and champagne cocktails divine.   

For the official partner dinner planned by my team, we chose Art & Soul, celebrated two-time James Beard-Award winning Chef Art Smith's modern/Southern locavore restaurant located in the Liaison Hotel on Capitol Hill. Art & Soul has a lovely patio and a chic modern private room that can hold up to 60 comfortably.  The ambience and the staff were superb – the food, well, some might say -- was soulful.   

The "arugula" ended up being spinach - regardless the salad with watermelon pickles, goat cheese, almonds and a blackberry ale vinaigrette was outstanding.  Other than the lettuce deviation, the food was "tablesmacking" good.  The ribeye and creamed spinach were cooked to perfection. The meal was brought to a sweet end with a board of mini-cupcakes – the perfect small bite accompanied by espresso drinks to give guests the strength to go onto all the rest of the events of the evening.    

Other venues that I liked we're P.O.V. @ the W Hotel - you can't beat the view, Microsoft global partner Neudesic threw a classy cocktail party up there.  The IW team & U.S. Partner team had a receptions at the Newseum which was quite lovely and had amazing passed hors d'oeuvres (lobster rolls & steamed veggie potstickers).  KnowledgeLake, Fujitsu and Global 360 hosted a fun happy hour at Buddha Bar DC - this just opened in May venue stood up to its Parisian & NYC MePa flagship spaces.    

People ask me all the time - how do you find your party venues and restaurants… **I recommend...    

  1. Have passion for amazing food & to love to travel
  2. Watch Top Chef and the Food Network
  3. Use Zagat & OpenTable, they are great resource tools
  4. Join Yelp.com - Opinions from the people
  5. Ask a local or look for local food blogs

  **Hire us to help you - we know what to look for and how to turn what you envision into a reality    

 Let my team help you bring your brand to life!     

 Happy Summer & Cheers!    

 Heather    

 Owner & Head Maven   

 Creative Maven     

    

    

    

Microsoft Worldwide Partner Conference City History and Future     

2011 – Los Angeles, CA     

2010 - Washington D.C.    

2009 - New Orleans, LA     

2008 - Houston, TX     

2007 - Denver, CO     

2006 - Boston, MA     

2005 - Minneapolis, MN     

2004 - Toronto, Ontario     

2003 - New Orleans, LA     

1996 - 2002 - Fusion