I’m sitting at an event, enthralled with the speaker. I jot down a quote, I take a photo, and I think, “I want to tweet this and post it to Instagram and Twitter.”
I look at the slides being shared. I search my conference program, the conference website, and my conference app for the speaker’s social handles.
THEY ARE NOT LISTED ANYWHERE.
Now I’m distracted, trying to listen to the rest of the talk. I want to be present, and I’ve paid to be here. Instead, I’m trolling a search engine on my phone for the speaker’s name — no results — so I give up for the moment. My tweet/Instagram post is half written and saved in draft.
This conspicuous absence of speaker social accounts presents itself at most events I attend, on every level from user groups to meetups to industry events to large technology conferences.
This is a call, an appeal to ALL EVENT PRODUCERS.