Here's the #realtalk about personal brand, for many people, it is the last thing on their list, it was for me and I'm a marketer. Why?
Pigeon-Holed. No matter how hard you try, people will always think of you as the first thing they knew you for in the first place. Kind of like how celebrities who became famous when they were kids stop maturing from the point when they made it. Its hard to break through being pigeon-holed, as humans like to categorize things