Integrity has always been important, but it seems to me with the economic times, job loss, etc.... now more than ever businesses and people in general are relying on personal recommendations as well as social networking sites. Resumes are now scanned but LinkedIn and other social networking sites are being studied and references are definitely being checked.
After working in the Corporate Event Industry for close to a decade, I know a ton of people and because of that I am receiving job inquiries, resumes and requests for recommendations on a daily basis. Fortunately I have many repeat clients which means I work with many of the same event managers, venue managers, catering people, even the janitorial staff so I'm constantly reminded of how small the web is that each of us weave as individuals and as businesses.
I am continually thankful for the loyal and professional clients, partners and colleagues that Creative Maven has in its network. The old adage "Life is too short so surround yourself with good people" has never been more true. Okay, the true "old adage" as my Father (and Warren Buffet) would say is "Life is too short to work with a--holes". Mr. Buffet's other quote that I like is "In looking for people to hire, look for three qualities: integrity, intelligence and energy. And if they don't have the first, the other two will kill you." -- Warren Buffett.
I Binged the "too short" phrase a couple of days ago and found book on the subject... I've downloaded it on my Kindle, I'll let you know how it is The No A--hole Rule: Building a Civilized Workplace and Surviving One That Isn't.
Another great article that I have bookmarked is this one: "If I were to ask you what attribute is the most influential in regard to the success of a business, would you know immediately which one is the most important?" - The 7 Principles of Business Integrity. http://www.webpronews.com/topnews/2004/07/13/the-principles-of-business-integrity
There have been many people (you know who you are ) who recommended me and gave me a chance when I first started working in the corporate world and am more than happy to “pay that forward” and make connections both B2B, B2C and people looking for project work.
SO - when asking anyone for a reference or recommendation, be sure to have all your social networking up to snuff – we are all being Binged, Googled, Facebooked, Twittered, etc… Business and personal are merging at a lighting speed paced, so be ready for it. Mashable is a great social networking site that can help you navigate keeping your private affairs private. Highly recommend you follow them on Twitter and Facebook if you aren’t already.
I mentioned my Dad before and he worked for JCPenney’s for 4o years – he retired two years ago and I have the utmost respect for him as a businessman. He is/was always so proud of and ran the stores he managed following Mr. Penney’s Golden Rule - do unto others as you would have them do unto you. My Dad and Mr. Penney are smart people. Pretty much works for everything doesn’t it? Happy Hunting!