Marketing

Shaving Off Toxic Masculinity — The Best an Ad Can Get?

Shaving Off Toxic Masculinity — The Best an Ad Can Get?

Toxicity, harassment and bullying have no place in our world, by anyone, anywhere at any time. Our world continues to change, evolve and grow. How we behave matters, “just because that’s the way it has always been” doesn’t work anymore. How we all show up every day, how companies show up is important and something that we as consumers consider when we buy and something I deeply contemplate as a marketer and a human.

25 Things About Starting a Business

25 Things About Starting a Business

1. Quotes, meetings, invoices, taxes and collecting payments are over half the job.

2. Read your contracts, NDAs and get them signed, religiously.

3. Your customers and clients are the heroes, you are the guide and problem solver.

4. Never start a project without a contract.

5. Charge 50% or more up front every time.

6. Even your best friend or favorite client will not pay you on time, sometimes.

7. 30 min is more than enough for “can I run something by you.”

8. Be your own project manager.

9. Always be learning, growing and evolving.

10. Never promise something the next day.

11. Run your brand like you run a client project.

12. Your brand is your calling card - dress, speak, act appropriately and be on time.

13. Get a lawyer and have them know you and your business.

14. Learn and know how to handle your finances and cash flow.

15. Ask for the raise, ask for more than you think you are worth.

16. Don’t expect anyone else to work as hard as you do, even when paid well.

17. Build your alliances and allies fiercely.

18. Don’t let anyone push you to quit when you deserve to be there.

19. Never shit where you eat.

20. That cool name was probably thought of by someone else, do your research.

21. Focus on helping people, not the money.

22. Build relationships — one person at a time.

23. Automate, optimize and hire people smarter than you for the things you don’t like doing.

24. Know your exit strategy.

25. Define your passion and go for it, redefine as needed.

Bonus round: its not work if you love what you do.

If you like this share it with your friends and hold that clap button down — hard.

Facebook Truths and Lies and Psychological Motions

Facebook Truths and Lies and Psychological Motions

We post the good stuff, the oh my goodness moments, the exuberant triumphs, what we believe in and the deep, deep sorrow. Many have written about the psychology of Facebook, but it is something I think about as it is a big part of what I do for clients and for myself to build my brand and connect with family and friends all over the world.

Cue the Music, Cue the Lights, It’s Magic Time #MSIgnite

Cue the Music, Cue the Lights, It’s Magic Time #MSIgnite

To the producers, the logistics folks. The ones who set up. Go early, stay till after the party is over.

Big ups to all those who are there when the canvas is blank. And clean up after all the festivities are done. The ones in the crew clothing, backstage, behind the curtain, watching from afar or above, many times the ‘all blacks’.

Those are the producers, the ones who get it done.

Back to Basics: Microsoft Partner Network 101 Webinars - Marketing is an All-Play

Back to Basics: Microsoft Partner Network 101 Webinars - Marketing is an All-Play

This week I sat in on a Microsoft Partner Network 101: New Marketing Tools and Resources Webinar led by Chinmayi Bhavanishankar & Diana Emleila Ishak both awesome marketers to follow on LinkedIn and on Twitter. They are part of Microsoft US OCP, which stands for Microsoft One Commercial Partner.

There is No Benefit to the Doubt

There is No Benefit to the Doubt

In observing many people present ideas, pitches, and presentations over the years, I continue to hear the following phrases in meetings:

“Well, you know, um, I think that…”

“Well, maybe, we could…”

“I’m not sure about this, however….”

“This may not be the best idea, but….”

These are all examples of “Doubt language.”

#RealTalk about igniting your personal brand

#RealTalk about igniting your personal brand

Here's the #realtalk about personal brand, for many people, it is the last thing on their list, it was for me and I'm a marketer. Why?