There is No Benefit to the Doubt

It all is really just a game.

It all is really just a game.

In observing many people present ideas, pitches, and presentations over the years, I continue to hear the following phrases in meetings:

“Well, you know, um, I think that…”

“Well, maybe, we could…”

“I’m not sure about this, however….”

“This may not be the best idea, but….”

These are all examples of “Doubt language.”

The definition of the word doubt means to be uncertain about (something): to believe that (something) may not be true or is unlikely.

I find it interesting on how different people present their ideas, especially in a corporate setting and when also presenting to “execs” or management as well as the differences between when men and women share their ideas up the food chain.

There is a huge difference between the following:

Well, you know, um, I think…


I know that….

I believe that….

The plan is…

Words are important, and nothing breeds confidence in you, your pitch, your ideas more than when you both know what you are talking about also know how to present it with certainty.

The nuance is subtle. But it’s important. Especially when pitching or when presenting to a group.

I was recently listening to a podcast with Sara Blakely, the brilliant CEO of Spanx hosted by one of my favorite writers James Altucher and read an interview article with her from The Guardian. Sarah talks about doubt language, and when asked for her best pitching tips, she says: “Keep it very simple and differentiate yourself quickly. You have about 30 seconds or less to really simplify your message but also explain clearly what is in it for the audience, you to explain ‘the why’ part of plans.”

“Also it’s important to show personality and smile — smiling is really an inexpensive asset, people are drawn to enthusiasm and confidence. It’s about saying things like ‘I know this is going to be a great solution’ rather than ‘I think this is going to be good solution’.”

I see more women than men struggle with this when presenting ideas. I’ve had one or two of those phrases come out of my mouth in my career. I know these phrases come from the voice inside your head that can be full of self-doubt but also come from the tendency for women to demote their own ideas first so that others can’t tear them down or belittle them.

The thing is, that hesitancy is often what does open the door for criticism or critique. With any presentation, even to one’s team, there are some simple things you can do to present with certainty:

  1. Like Sara, I agree that a smile goes such a long way.
  2. Start with a thank you.
  3. Practice — write down your talking points in a notebook and have it there to also jot down any important phrases you hear from others, especially your boss.
  4. Brevity, I am working on this, listen more than you speak.
  5. If you are presenting, have someone else take notes so you can be present and think on your feet.
  6. Breathe and slow down. You don’t have to answer immediately, smile, take a breath, repeat the question back as the beginning of your answer.

In coaching others and continuously working on my pitches, presentations I work on getting this language out of the vernacular. Give a listen to see how much doubt language swirls around in our world. It’s there more than you think.

In this case, there is no “benefit” to presenting “doubt.”

I know this to be true.

Written by Head Maven & CEO, Heather Newman, Creative Maven

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